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Rotate

Rotate

v. To keep overall STOCK levels as fresh as possible and minimize SHRINK due to OUT-OF-DATE losses by pulling LOAD in the HOLE forward, and refilling new INVENTORY to the back: “Always rotate baby food!”

NOTE: Some things deteriorate faster than others, and eventually will go bad if left too long on the SHELF. Baby food is a prime example of an ITEM where you have to pay close attention to EXPIRATION DATES. Bottled salad dressings would be another.

Consider: if new stuff is always pushed into the FACE of the HOLE, you may eventually run the risk of some ITEMS in the very back going O.O.D. And let me tell you, it can be downright embarrassing to have a CUSTOMER bring this to your attention, saying, “Hey—all this stuff is no good!”

Ideally, you want to pursue a FIFO,” or FIRST-IN, FIRST-OUT strategy with every such time-sensitive PRODUCT, where the “oldest” always gets brought to the front of the HOLE so it can be purchased first, ahead of the “younger” ITEMS that come in to replenish the SHELF.

Realistically, though, it takes a lot more work to THROW to the BACK. That's because often you'll have to remove some or even all of the ITEMS to make enough room to put newer STOCK into position at the rear.

Well, it's like they say: “Sometimes, you just gotta do what you just gotta do.”

The good news is that not all ITEMS are so time-sensitive. There are plenty of things—paper goods, for example—where you don't even have to think about STOCK Rotation. Just fill it full to the face and move on.

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