Row-Down (#)

Row-Down (#)

v. To take everything from the top row(s) of a DISPLAY, typically on an END-CAP or 3-WAY, and merge it all neatly into the row or rows below, usually in order to make room for something else. If a number, (#), is omitted, then 1 is implied. Otherwise, the DISPLAY is to be contracted by the specified number of rows: “Row-down this sauce, one.”

NOTE: By implication, the lower row(s) in the DISPLAY must be relatively HOLLOW or sparse, so there is enough room to accommodate the additional PRODUCT.